Do you often find yourself playing phone tag with a candidate? If so, you are not alone. Many employers struggle to get in touch with a candidate during the recruitment process. Be it interviews or job offers, a recruiter will often spend the whole day trying to schedule a meeting. A long and drawn-out recruitment process such as this one can be costly for the organization. To make matters worse, ineffective communication with a candidate may discourage them from signing the dotted line.
So what can you do? We suggest that instead of trying to get in touch with a candidate via a phone call, you try texting them first. According to JobVite, 64% of job seekers, especially millennials, prefer to communicate via chat and text during the recruitment process. Read on as we discuss the advantages of communicating with millennial job seekers via text and the power of conversational recruiting.
How Can Recruiters Benefit By Communicating With Millennials Through Text and Chat Platforms?
Advancements in technology have revolutionized nearly every aspect of our personal and professional lives. The hiring and recruiting industry has felt the impact of technology, as well. Instead of relying on traditional recruitment methods, employers must try and be more creative when advertising job openings and communicating with applicants. The entry of millennials and generation Z in the workforce has brought an onslaught of changes in the way companies recruit job candidates, as well. Millennials, in particular, have grown up in a world where phone calls were slowly replaced by emails, instant text messaging, and online messaging platforms. Therefore, it is no surprise that this generation prefers to text to communicate.
Anecdotal evidence suggests that millennials dislike phone calls. A study examining the use of the telephone app on smartphones supports this finding. It indicates that calling apps are the 5th most popular app among smartphone users. On the other hand, messaging apps such as WhatsApp continue to engage smartphone users and 68% of millennials have said they prefer to text when communicating. Let’s take a look at how these behavioral trends influence the recruitment industry:
a. Provide Convenience to Candidates
According to a study conducted in 2015, 51% of job seekers tend to be employed somewhere. Most people find it difficult to answer a phone call regarding an interview or a job offer while they are at work. Besides being engaged in their day-to-day tasks, they may not want to risk being overheard by a co-worker or their boss. Additionally, job seekers do not like to answer phone calls from recruiters because they do not want to sound unprepared.
Texting is an easy solution to this problem. Instead of waiting for a candidate to pick up the phone, you can drop them a text and let them respond as per their convenience. Unlike a sudden phone call, that may catch an applicant off-guard, communicating with millennial job seekers via text allows them to write a careful response.
b. Appear Professional
Recruiting through text and online chat platforms helps you appear professional while offering the candidate the freedom to respond as per their convenience. According to a report by Software Advice, 35% of job candidates consider this communication channel to be professional, while 31% are neutral. Only 34% of candidates deem this medium as an unprofessional strategy for recruitment.
c. Engage Candidates
d. Use Chatbots
You can also use chatbots for conversational recruiting. These software applications allow you to automate standard recruitment processes such as screening candidates, scheduling interviews, and tracking applications. You can screen hundreds of applicants using chatbots and expedite your hiring process. The use of chatbots also gives recruiters the liberty of communicating with the best candidates in their applicant pool while still providing the conversational experience that is expected.
Taking Conversational Recruitment to the Next Level
While text messaging is a great way to communicate with millennial job seekers, there are other alternatives that deliver greater benefit. If you are looking to derive maximum engagement, we suggest you use job board apps in conjunction with text messaging.
These apps allow recruiters to join an online community and find suitable candidates. Some of the key advantages of using a job board app include:
- Recruiters can search for a candidate and view their job applications on the go. They can also keep track of a candidate’s application status, respond to queries, and more.
- Recruiters can communicate with an applicant using in-app messaging features and derive easy engagement.
- Recruiters can use these apps to find candidates most suited to the job. This can help them develop a targeted pool of applicants and speed up their hiring process.
In A Nutshell
The way recruiters communicate with candidates plays a vital role in discovering top talents and getting them onboard. If your organization is looking to explore new recruitment strategies for hiring millennial job seekers, then we strongly recommend the use of text messaging and job board apps. A vast majority of millennial job seekers prefer to communicate through texts during the hiring process. This communication channel can prove to be beneficial for recruiters as well as it helps them save time and connect with candidates more easily. You can also use chatbots to fast track initial recruitment processes.
Besides communicating with millennial job seekers via text, you can utilize job board apps and be part of an online job hunting community. Establishing your presence across such platforms can improve the efficiency of your hiring process and help you discover talented individuals that add real value to your organization.