The use of mobile devices for routine tasks is increasing among people – and job search is no exception. Mobile phones are now considered as less of a perk and more of an expected convenience for modern-day people.You may be surprised to hear that about 89% of job seekers consider mobile phones as an important tool for job searching.
Cutting across Generations
While millennials are notorious for having their eyes glued to their mobile phone screens most of the time, mid-career employees are also obsessed with these devices. They search for jobs using their smartphones. And this applies to all kinds of industries and career fields!
Besides, it was expected that millennials would make up 50% of the workforce by this year anyway. Generation Z has also started entering the labor market as interns and junior employees. This millennial behavior explains the unstoppable rise of mobile job search, and clearly, this trend is not going anywhere anytime soon.
What the Rise of Mobile Job Search Means for EmployersThe rise of mobile job search has put job seekers in the driving seat. Hence, employers should focus on building mobile-friendly sites and investing in job boards with career apps for their businesses if they don’t want to miss out on a huge pool of potential candidates.
Current Challenges and the Solution
Job seekers who rely on their mobile phones for job searching find that the mobile application process isn’t only difficult but also more time-consuming. Poor mobile experiences in job search lead to frustration and not many candidates have the patience to navigate through a site that has text and buttons that are too small, misaligned content, and annoying page-blocking pop-ups.
According to a survey conducted by CareerBuilder, 65% of potential job applicants leave a company’s website if it’s not mobile-friendly while 40% of candidates develop a negative impression of the company. This ultimately results in the shrinkage of the applicants’ pool. Hence, companies with poorly optimized sites unknowingly end up deterring many potential employees.
To overcome these challenges, employers need to promote job openings as mobile-friendly. Having a seamless, mobile-friendly job application process will make you stand out from the crowd in the tight labor market. It’s the most powerful tool you can leverage to create a diversified workforce. Begin by optimizing your website and investing in job boards with company career apps that job seekers can download on their mobile phones.
3 Helpful Tips for Employers
Mobile job search isn’t a trend that’s here to disappear – it’s global. Approximately 60% of job searches in the U.S. are from mobile devices. If we analyze the trend on a global level, countries like Japan, Korea, and Taiwan are on the top of the list with around 80% of job searches coming from mobile phones. In other countries as well, almost more than half of the total job searches originate from mobile devices with France and Poland being an exception with the majority searches coming from desktops.
The use of mobile devices for job searching will only increase in the coming years, particularly in the U.S. 68% of adults in the U.S. own a mobile phone and 41% of these mobile phone owners have used their device to search for a job. Employers who fail to recognize this or those who disregard it now will risk alienating a major portion of the labor pool.
The following tips will help you deal with the challenges and obstacles of the rise of mobile job search in the U.S. like a pro.
1. Understand Your Target Audience
The first step is to understand the needs and challenges of the audience you’re targeting in your talent acquisition drive. Research shows that lower-income mobile phone users are more likely to use their phones when seeking a job. 32% of these people coming from lower-income households have applied for a job using their phone while only 7% of those coming from higher-income households have done so.
Apart from this, employees aged between 35-44 years are also likely to look for jobs on their mobile devices. Many women as well as less-educated workers are also mobile job seekers. The same goes for white blue-collar job seekers who’re looking for ideal jobs in different career fields in the U.S.
So, if you’re striving to diversify your workforce and are looking to hire women, the younger generation, and people from lower-income groups, optimizing your site for mobile phones and investing in job boards with mobile hiring apps should be your priority.
2. Try to Keep it Short
Longer job application processes repel mobile job seekers – let’s hammer this point home. The best recruitment results can only be achieved by making the application process as easy and quick as possible without compromising on the quality, of course.
Always remember, mobile job seekers aren’t impressed by complexity rather simplicity when it comes to searching for jobs. They shouldn’t have to fill several pages of application form online with information that you can cover during the first round of interviews.
Even if you’re able to reduce the time it takes to complete your job application process by only 10%, your applicant pool will increase by 2.3% for mobile candidates.
3. Improvise, Test, and Improve
Your goal should be to make the job application and recruitment journey simple, smooth, and quick for job seekers. The best way to approach this target is by being open to experimentation. Not all of your efforts may yield expected results – and it won’t be the end of the world.
The secret to setting up a highly optimized, mobile-friendly career website and utilizing job boards that have career apps for mobile phones is to try multiple solutions and test the final product yourself. Keep making improvements until you think your site is smartphone ready and the career app you’ve invested in is good enough to be downloaded by job seekers.
Pro tip:When choosing an ATS partner, prefer someone who focuses on and values mobile-friendliness.
The Benefits of Creating a Mobile-Friendly Recruitment Journey
Creating a mobile-friendly career website, investing in job boards with mobile hiring apps, and optimizing your company’s job application process not only saves the time and effort of mobile job seekers but also brings a variety of benefits to the table for employers.
- Tap into the World of New Generations
If you want to build an organization that thrives on youth power, a smooth mobile job application process is a prerequisite. These generations use their mobile phones for almost everything, so they’ll expect a mobile-friendly hiring process from their potential employers too.
- Leverage the Power of Social Media
Think social media has nothing to do with the recruitment process?
79% of candidates use social media channels to search for jobs. This number rises to a whopping 86% when it comes to young job seekers in the first decade of their careers. Considering this, 84% of organizations are using social media channels to hire employees and 9% plan on doing the same.
Mobile phones and social media are like two peas in a pod. Together, they make a whole different world where possibilities are endless for professional networking and recruitment. Use the Power of Text Messages and Video Interviewing
Once you have a mobile-friendly site and a hiring app up and running, you can expect to receive multiple job applications from a diverse audience – and the benefits go beyond this! Using a mobile recruitment strategy, you can use text messages to touch base with job applicants and conduct video interviews with potential employees. This will save a lot of time for you as well as mobile job seekers.
The Bottom Line
The rise of mobile job search is a global trend that warrants employers to optimize their career websites and make their job application process as mobile-friendly as possible. It is the ultimate way to grab the attention of the applicants and tell them that you deserve their time in the overly competitive labor market. Go mobile today to have the best candidates on board with you!